Wednesday, December 28, 2022

A victim of some security marketing joker

from here and here

Years ago the catchphrase Antivirus Is Dead gained some popularity in security circles, despite my best efforts to fight it. Apparently it ultimately lead to the rebranding of the technology, so in a way the phrase became true, but only in the sense that the terminology isn't used anymore. What's more, the upstarts who started the whole thing failed to take market dominance away from the incumbents (as anyone could have predicted), so I figured why not rub their noses in it with this subtle modification to their own catch phrase. "Antivirus" Is Dead. Two little quotation marks can drastically change the meaning.