beer is a dead technology. it's useless. beer doesn't work as advertised, the way people wish it did. don't believe me? grab yourself a cold one and look around - there's no bevvy of buxom beauties ready to jump out and start fawning all over you. beer is an outdated model, it just can't keep up. beer manufacturers aren't innovating. they need to start innovating so they can find a way to do what they claim they can do.
(inspired by this and just about every other person complaining about how AV doesn't meet the expectations that marketing gave them)