|from here (source image)|
Social this, social that, even social urination apparently. The word "social" seems to be the tool that corporations use to convince us to give up our privacy without even mentioning privacy. We are strongly conditioned to accept "social" as an unqualified good thing. Extroverts derive great pleasure from being in social situations, and introverts have a learned aversion to seeming too anti-social.
Obviously in order to be social you have to share things, which is pretty much the opposite of keeping things private. Not everything should be social, though. Maybe to fight this perversion of an extroverts ideal we need to employ something from the introvert's tool chest: I understand you want to be social, but I need my space.